Color, design, size, spacing, typography, etc… A lot of aspects go into product packaging and it can mean the difference between success and failure for your product(s) and even your business. Does it grab your potential buyers attention? Does it provide the necessary information to tell the reader what the product is or does? Does it fit your brand? Is it unique to you but remain competitive to your market?
Most consumer purchases are instinctive and reactive, not based on rational or informed decisions. This is good for business if you know how to inspire those snap buying decisions. To be successful there a few things you need to remember.
1. Be Simple
2. Stand Out
3. Trigger an Emotional Response
Designing your product packaging must be focused around your actual product and will vary a lot or a little for each product you offer. If it’s easy to understand by looking at it then less typography is needed on the packaging, for instance. Don’t overload your packaging with to much information either, you want it to remain appealing to look at and to read.
My Product Packaging
For my business I’ve chosen very simple packaging but my products are, for the most part, easily understood just by looking at them. I also sell at craft shows and am readily available to answer questions. If I ever chose to get my products into a retail store I’d want to redo some of my packaging to incorporate a little more information.
I also have a handmade, rustic sort of theme and feel to my booth design so I went with kraft paper when designing and making my packaging. It fits in with the handmade apple crate displays and burlap decorations very nicely. Because everything is handmade, and because it’s cheaper, I decided to make all of my own packaging which was pretty easy with my Cricut Machine. I highly recommend investing in one for your business. It takes a little bit of time to have everything cut but its saved me hundreds in the the first year of my business alone. I’m also in the process of having a new branding stamp made that includes my website. That was a major mistake on my part and goes back to that impulse purchase thing I talked about earlier… take the time to review everything and even have someone you trust review it as well.
Cricut .SVG Product Packaging Files
Cricut Design Space allows you to upload your own designs to have cut. I have had to make my own .SVG files to use on my Cricut machine but you don’t have to. I sell these files on my Etsy shop and the best part is once you download them you can use them again and again and start saving on your product packaging costs too. Right now I have 3 product packaging styles available and I’m working on a couple more including an empty space “Handmade” tag (probably rectangular). You can see an example of an empty space round product tag in the first image above with the pacifier clip packaging. If you’re interested in having your logo made into an empty space tag like I did for mine just contact me. For now, feel free to take a look at my Etsy shop for product display dimensions and other information.